The use of warm tone can have a truly profound effect on how an image can be interpreted. Incorporating a mix of orange, red and yellow hues, either available at the time of capture with the use of backlighting and early or late light, or skillfully introduced in post-production, can add a compelling layer to an image and create extraordinary stories that invite the viewer into a familiar, yet often more appealing world.
Warming tones and their connotations with contentment, informality and dream-like environments are currently very popular among contemporary and editorial photographers and are also evidently strong in advertising and social media campaigns. Our global network of 30,000+ photographers is, as ever, on-the-ball when it comes to the latest in photographic trends, with many uploading beautifully stylised images that demonstrate an outstanding and tremendous use of warm tone technique.
From the familiar-yet-unfamiliar cityscapes of New York and London to the inviting interior and landscape shots that emanate a sense of warmth, here are some of the best examples of images using this on-trend technique that are available to license in the Picfair collection.
View overlooking the London Bridge area of London, UK
View overlooking the London Bridge area of London, UK Read less
by Lamarr Golding View Store
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Wall art & prints