Breakdown

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  • Images (inc VAT) £0.00
  • Fees £0.00
  • Total £0.00
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  • Images (ex VAT) £0.00
  • VAT on images £0.00
  • Picfair commission (ex VAT) £0.00
  • VAT on Picfair commission £0.00
  • Subtotal £0.00
  • Total £0.00
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Picfair’s Licences

Picfair has three types of licence:

  • Editorial license icn Editorial & Personal Licence

    this covers all editorial usage, including print, online, books, televisual, and business editorial

  • Standard license icn Standard Licence

    this includes everything the Editorial & Personal Licence covers, and also promotional and marketing use, and business websites and collateral

  • Adv license icn Advertising Licence

    this includes paid-for advertising use, and merchandising and retail product packaging

Below is a broad overview of what you can and can’t use each licence type for. Please make sure you read the full licences by clicking the links at the foot of the table.

Editorial license icn
Editorial & Personal Licence
Standard license icn
Standard
Licence
Adv license icn
Advertising Licence
All editorial forms - print, online, books, televisual
Standard
Editorial & Personal
Advertising
Business editorial where the majority of the content is not explicitly selling a product or service
Standard
Editorial
Advertising
Print content reproduced online, and vice versa, included as single use. Also includes images accompanying social media promotion for content
Standard
Editorial
Advertising
Unlimited distributions & geographies
Standard
Editorial
Advertising
Unlimited dpi, resolution, size & image placement
Standard
Editorial
Advertising
Unlimited pre-publication & private (proof/comp) usage
Standard
Editorial
Advertising
No licence expiration (e.g. perpetual licence)
Standard
Editorial
Advertising
All personal non-commercial uses
Standard
Editorial
Advertising
Business promotional use - website & print collateral, email marketing, social media and all promotional materials
Standard
Editorial
Advertising
Business website images and page furniture
Standard
Editorial
Advertising
Paid-for advertising slots - billboards & online ads
Standard
Editorial
Advertising
Merchandising and retail product packaging
Standard
Editorial
Advertising
Multiple use (apart from corresponding editorial, see above)
Standard
Editorial
Advertising

What is “single use”?

Editorial & Personal Licence, and Standard Licence

Licensed Picfair images can be used to accompany a single piece of content wherever it goes.

For example, if an image licensed under our Editorial & Personal Licence is used for a blog post, the same image can be used if this blog post is featured on your homepage, or shared on social media, or reproduced in print, without necessitating re-licensing.

Similarly, if an image licensed under our Standard Licence is used to accompany a product, the same image can be used if this product is featured elsewhere on your website, or in a printed brochure, without necessitating re-licensing.

If you wish to use the same image to accompany a different piece of editorial content, or a different product, you’ll need to re-license the image.

Advertising Licence

Images licensed under our Advertising Licence can be used for a single campaign across multiple mediums.