Breakdown

Your images

x
  • Images (inc VAT) £0.00
  • Fees £0.00
  • Total £0.00
  • (Including £0.00 in VAT)

Bill breakdown

  • Images (ex VAT) £0.00
  • VAT on images £0.00
  • Picfair commission (ex VAT) £0.00
  • VAT on Picfair commission £0.00
  • Subtotal £0.00
  • Total £0.00
  • (Including £0.00 in VAT)
Click icon

Click here to hide cart!

Commercial bold

Commercial Licence
Editorial, Social Media, Marketing

All Editorial & Personal Uses

  • Single use
  • Personal use
  • Editorial: Print, online, broadcast
  • In-house business editorial
  • Corresponding online/offline content trails & social media
  • Any placement
  • Any size & DPI
  • Unlimited Distribution
  • No licence expiration

Marketing

  • Single use or campaign
  • Advertorial, promoted & "sponsored by" content
  • Newsletters & email marketing
  • Website backgrounds & collateral
  • Social media
  • Social media advertising & promoted posts
  • Brochures & leaflets
  • All promotional materials
  • Unlimited sizes, distribution, placement, perpetuity
  • One time licence transfer

Advertising & Merchandising

View full licence
Editorial bold

Editorial & Personal Licence
Editorial & personal use

All Editorial & Personal Uses

  • Single use
  • Personal use
  • Editorial: Print, online, broadcast
  • In-house business editorial
  • Corresponding online/offline content trails & social media
  • Any placement
  • Any size & DPI
  • Unlimited Distribution
  • No licence expiration

Marketing

Advertising & Merchandising

View full licence
Plus bold

Advertising Licence
Advertising & merchandising

All editorial & personal uses

Marketing

Advertising & Merchandising

  • Single use or single campaign
  • Print advertising
  • Out-of-home advertising
  • Broadcast advertising
  • Display advertising
  • Multi-channel advertising
  • Merchandising
  • Retail product packaging
  • One time licence transfer
View full licence
002

Interview with leading content marketing influencer Jeff Bullas

Ask the Experts

15 May 2017

Posted by Ana Maria Nica

Hi Jeff, tell us about yourself in a few sentences - who are you and what is the secret behind your success?

My journey started in 2008 when I was between jobs. That’s code for “unemployed”. I made an observation about people’s obsessive behaviour on Facebook. When signing up to Twitter a few months later the same activity was noticed. At the time there were only 70 million on Facebook and a mere 5 million on Twitter. The power of the platforms was promising to democratise publishing, marketing and business.

In response to this in March 2009, I started a passion project with a $10 investment. I started creating content, a community and conversations about social media. Today the conversation here is not so much about what social is but what it does. Our mission is to inspire and educate people on “How to win at business and life in a digital world.”

Some bragging rights include:
-Listed on Forbes as one of the “Top 20 Influencers of CMO’s” – 2017
-#1 Global “Digital Marketing Influencer” – 2016

The secret to my success?

A passionate purpose that was made visible by persistent content creation on a platform I owned and that added value to people's lives and business ventures. The other part of the success equation was building distribution on social networks and email that made my content move. Twitter was my secret success sauce.

What visual content trends will dominate social media in 2017?

Live video streaming with Facebook Live and on other platforms such as Periscope will dominate. Also, the use of Emoji and Instagram stories will be a part of the landscape.

What advice do you have for integrating visuals in content marketing strategies?

The challenge is scaling the use of visuals as they take time to create and optimise. My advice is to test and use different images to find the best performing visuals, then use them in your campaigns.

Which common mistakes do content creators need to avoid?

They don't focus on the use of evergreen content that has a long shelf life. Also, they don't create enough content because they want to get it just right. Done is better than perfect."

Can you name two tactics to increase a brand’s organic social media reach?

The first tactic is to use automation as that will help you scale. Then focus on social networks like Twitter that still provide organic networks and are not too throttled by algorithms such as Facebook's news feed. Flipboard has been a great platform for us to get organic reach with our content.

What’s the strangest, or most memorable campaign you’ve ever seen?

I think the "Ice bucket challenge" campaign is one of the best I have ever seen. It was visual and viral!....and free.

Your #1 Tip for storytelling:

You need to use images that support the narrative and also create emotion that makes people want to share the visuals.

What are three images you love on Picfair?

Handstanding on the edge of one of the tallest buildings in Bangkok.

Handstanding on the edge of one of the tallest buildings in Bangkok. Read less

Camera outline

Petar Cule

DIGITAL DOWNLOAD

Editorial, Social Media, Marketing

Commercial

£12.40

PRINTED PRODUCTS

Wall art & prints

Wall art & prints

A funny street scene showing a mural of a piranha eating a man's shadow as he talks on a public payphone.

A funny street scene showing a mural of a piranha eating a man's shadow as he talks on a public payphone. Read less

Camera outline

Marco Ranieri

DIGITAL DOWNLOAD

Editorial & personal use

Editorial

£22.32

PRINTED PRODUCTS

Wall art & prints

Wall art & prints

High resolution photo (5616 x 3744 px) ideal for your blog, macbook pro mockup, website or to showcase your website template or wordpress theme.

High resolution photo (5616 x 3744 px) ideal for your blog, macbook pro mockup, website or to showcase your website template or wordpress theme. Read less

Camera outline

Showitbetter

DIGITAL DOWNLOAD

Editorial, Social Media, Marketing

Commercial

£12.40

Advertising & merchandising

Advertising

£124.00

PRINTED PRODUCTS

Wall art & prints

Wall art & prints


Now you should read…

Picfair is an image library with a big difference — our photographers are in control: Upload your pics, name your price, change it whenever you like.

Our buyers get access to a new generation of images from our community of over 20,000 global photographers. No subscriptions involved, just amazing value and stunning images.

Get started now!