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An open door. A bigger picture.

Varioususes b7800c7e366cd219f8323bb07abe69eb9313e2bfe42dca3f2eb9d074770d11f9

A new generation of images

Every type of modern business needs images. Picfair connects them with every type of modern photographer. Amateurs and pros, cameras and phones; we’ve created a marketplace where anyone can license an image from anyone, simply and fairly.

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Newgenerationpic 85aecddb6a98811db5e4ea14ef241ae0f464ee9c670a10f4aeebbd2bd39f8115

From a new generation of photographers

For decades, image licensing was a closed industry - only a tiny fraction of professional photographers could sell their images online. Today’s world looks very different, and we’ve built an image marketplace to reflect it. Picfair’s library is a unique combination of award-winning professionals and talented amateurs: millions of images uploaded by thousands of photographers from across the globe.

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Filtered by Picked 0b61a31d3c2e07ecb526dd34ee87ac619cb5adfbe5bddf9b69420614176d1752 technology

We don’t believe that robots and algorithms can tell you what a really great picture is, yet. But we do believe they can help. Our revolutionary Picked 0b61a31d3c2e07ecb526dd34ee87ac619cb5adfbe5bddf9b69420614176d1752 image-filtering algorithm is trained by our in-house image curation team to evaluate millions of images, and pick out the best results for buyers. We want to be able to sort any image, uploaded from anywhere.

Fairphotography a1e0c49f7c62d4f12915242b2c32f731ec8d1d1579e1bbecd0c9670c0247ead0

Fairly, finally

Image licensing middlemen still take an average cut of 74%. Yup, 74%. This isn't fair. Picfair has created a brand new model for image licensing, connecting buyers and sellers directly; rewarding creativity instead of exploiting it. We only make money if our photographers make more.

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Benji Lanyado
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