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An open door. A bigger picture.

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A new generation of images

Every type of modern business needs images. Picfair connects them with every type of modern photographer. Amateurs and pros, cameras and phones; we’ve created a marketplace where anyone can license an image from anyone, simply and fairly.

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From a new generation of photographers

For decades, image licensing was a closed industry - only a tiny fraction of professional photographers could sell their images online. Today’s world looks very different, and we’ve built an image marketplace to reflect it. Picfair’s library is a unique combination of award-winning professionals and talented amateurs: millions of images uploaded by thousands of photographers from across the globe.

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Filtered by Picked 0b61a31d3c2e07ecb526dd34ee87ac619cb5adfbe5bddf9b69420614176d1752 technology

We don’t believe that robots and algorithms can tell you what a really great picture is, yet. But we do believe they can help. Our revolutionary Picked 0b61a31d3c2e07ecb526dd34ee87ac619cb5adfbe5bddf9b69420614176d1752 image-filtering algorithm is trained by our in-house image curation team to evaluate millions of images, and pick out the best results for buyers. We want to be able to sort any image, uploaded from anywhere.

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Fairly, finally

Image licensing middlemen still take an average cut of 74%. Yup, 74%. This isn't fair. Picfair has created a brand new model for image licensing, connecting buyers and sellers directly; rewarding creativity instead of exploiting it. We only make money if our photographers make more.

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Benji Lanyado
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Creative Director
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