If you’re already part of Picfair Referrals, you can make money by referring any image buyer to Picfair. But who are Picfair’s most typical image buyers? And why do they love Picfair?

Here’s a guide to the three most common types of image buyer: how they use images, what their job titles are, and why they love using Picfair.

Small & Medium-sized Businesses

Agencies - Advertising, Marketing, Content & Design

• Advertising agencies use images for print, on-street, and broadcast adverts 
• Content agencies use images for their clients’ social media feeds and content marketing 
• Marketing agencies use images to create multi-channel campaigns 
• Social Media Agencies specialise in creating social media content for clients 
• Design agencies create websites and marketing material for their clients

Job titles to look for: Designer, Art Director, Creative Director, Project Manager, Studio Manager, Account Manager, Art Producer, Creative. 

Why they love Picfair: Our library is unique - featuring stunning, original images uploaded by emerging photographers across the globe. Authentic, straight-from-the-source images that their clients’ customers can identify with, rather than just generic, catch-all stock images. Picfair is bringing a whole new generation of images to market for the first time.

Publishers

 And here’s why they’ll ALL love Picfair….

Broadly speaking, most people who license images are making something, or building something, or producing something. They’re “creatives” who believe in the importance of rewarding creativity, instead of exploiting it. And that’s exactly what Picfair does - we’re reversing a decades-old practice of taking the vast majority of royalties away from the creatives that produce our industry’s goods - the photographers!

Image buyers are usually shocked to discover that the vast majority of the money they’re spending to license images isn’t actually going to the photographer - it’s going to the middlemen agencies like Getty and Shutterstock. With Picfair, it’s the reverse - the vast majority of the money goes to the photographers, not us.

So maybe that’s where to start. Before you tell them about our millions of authentic images from emerging photographers across the globe … or our broad, complexity-free, affordable licences … tell them that every image they license will be helping make an industry fairer, and rewarding the passionate, hard-working creatives that sustain it, just like them.

• If you’ve got any questions about referring image buyers to Picfair, email us at referrals@picfair.com