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Who licenses images, and why do they love Picfair?

Insider Insights

03 August 2017

Posted by Benji Lanyado

If you’re already part of Picfair Referrals, you can make money by referring any image buyer to Picfair. But who are Picfair’s most typical image buyers? And why do they love Picfair?

Here’s a guide to the three most common types of image buyer: how they use images, what their job titles are, and why they love using Picfair.

Small & Medium-sized Businesses

• Images for their websites
• Images for brochures and leaflets
• Images for advertising - both online and in print
• Images for social media - Twitter, Instagram, and Facebook
• Images for content marketing and email newsletters
• Images for their business cards
• Images for their office!

Job titles to look for: Founder, Managing Director, Marketing Manager, Producer, Social Media Manager, Communications Director

Why they love Picfair: We don’t force them into subscriptions, our images are very affordable, and we don’t charge commercial licensing prices for business editorial. Spend as much or as little as you like, as frequently as you like, with access to all of our unique, contemporary images for their blogs and content.

Standard smes

A selection of businesses using Picfair images to help their websites stand out

Agencies - Advertising, Marketing, Content & Design


• Advertising agencies use images for print, on-street, and broadcast adverts 
• Content agencies use images for their clients’ social media feeds and content marketing 
• Marketing agencies use images to create multi-channel campaigns 
• Social Media Agencies specialise in creating social media content for clients 
• Design agencies create websites and marketing material for their clients

Job titles to look for: Designer, Art Director, Creative Director, Project Manager, Studio Manager, Account Manager, Art Producer, Creative. 

Why they love Picfair: Our library is unique - featuring stunning, original images uploaded by emerging photographers across the globe. Authentic, straight-from-the-source images that their clients’ customers can identify with, rather than just generic, catch-all stock images. Picfair is bringing a whole new generation of images to market for the first time.

Standard agencies

Picfair images are used by various agencies seeking unique imagery - for advertising, marketing, content, and design

Publishers

• National and international newspapers and magazines 
• Book publishers 
• Local newspapers and magazines
• Trade and special interest publications
• Online-only publications and blogs
• Newsletter publishers and individuals
• Commercial leaflet and brochure publishers 
• TV stations, television and documentary production companies

Job titles to look for: Picture Editor, Production Editor, Picture Researcher, Editor, Art Director, Photography Director, Publisher. 

Why they love us: Unique, affordable images to accompany news stories and features. A broad range of payment types (off-the-shelf, monthly billing, monthly invoicing), and broad licenses that cover every possible editorial use, from book covers to online thumbnails. 

Standard publishers

Publishers range from huge international magazines to local newspaper & trade sites

 And here’s why they’ll ALL love Picfair….

Broadly speaking, most people who license images are making something, or building something, or producing something. They’re “creatives” who believe in the importance of rewarding creativity, instead of exploiting it. And that’s exactly what Picfair does - we’re reversing a decades-old practice of taking the vast majority of royalties away from the creatives that produce our industry’s goods - the photographers!

Image buyers are usually shocked to discover that the vast majority of the money they’re spending to license images isn’t actually going to the photographer - it’s going to the middlemen agencies like Getty and Shutterstock. With Picfair, it’s the reverse - the vast majority of the money goes to the photographers, not us.

So maybe that’s where to start. Before you tell them about our millions of authentic images from emerging photographers across the globe … or our broad, complexity-free, affordable licences … tell them that every image they license will be helping make an industry fairer, and rewarding the passionate, hard-working creatives that sustain it, just like them.

• If you’ve got any questions about referring image buyers to Picfair, email us at [email protected]



Now you should read…

Picfair is an image library with a big difference — our photographers are in control: Upload your pics, name your price, change it whenever you like.

Our buyers get access to a new generation of images from our community of over 20,000 global photographers. No subscriptions involved, just amazing value, with stunning images selling from as little as £1.

Get started now!