The Art of Warm Tone

The use of warm tone can have a truly profound effect on how an image can be interpreted. Incorporating a mix of orange, red and yellow hues, either available at the time of capture with the use of backlighting and early or late light, or skillfully introduced in post-production, can add a compelling layer to an image and create extraordinary stories that invite the viewer into a familiar, yet often more appealing world.

Warming tones and their connotations with contentment, informality and dream-like environments are currently very popular among contemporary and editorial photographers and are also evidently strong in advertising and social media campaigns. Our global network of 30,000+ photographers is, as ever, on-the-ball when it comes to the latest in photographic trends, with many uploading beautifully stylised images that demonstrate an outstanding and tremendous use of warm tone technique.

From the familiar-yet-unfamiliar cityscapes of New York and London to the inviting interior and landscape shots that emanate a sense of warmth, here are some of the best examples of images using this on-trend technique that are available to license in the Picfair collection.