Image licensing middlemen still take an average cut of 74%. This isn’t fair. That’s why Picfair have flipped the industry model ― we let photographers price their own images and we only add 20% commission. We only make money if our photographers make more. Simple.
Our platform now takes images from over 25,000 photographers, an achievement we’re extremely proud of, and one that fittingly coincides with World Fair Trade Day tomorrow. One of the main reasons our CEO Benji created Picfair was because of his frustrations with big agencies pocketing the majority of royalties. “We’re bringing this new generation of images to market, offering publishers and businesses stunning, affordable images while ensuring that the vast majority of royalties are returned to photographers. It’s as simple as rewarding creativity, rather than exploiting it,” he explains.
To celebrate both our milestone of recruiting over 25,000 photographers and World Fair Trade Day tomorrow, we caught up with some of our buyers and photographers who shared with us why fair trade photography is important to them, and why they choose Picfair over other image agencies. Watch the video below and if you like what you see, why not sign up for free today and join the fair trade revolution.
Thanks to Jody Orsborn from The Backscratchers, Daniel Bower from Hoop, Jonny Rosenblatt from Headspace Group and our photographers, Simon Bath, Cathy Winston and Stefan Ferreira!
