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An open letter to photographers

Picfair Picks

06 March 2014

Posted by Benji Lanyado

Dear photographers,

The web is awash with news that Getty is giving away all of its images for free. Relax. It isn't. Your work has not suddenly become worthless.

This is what has changed: people who were previously not paying for Getty images, and were never going to ... will continue not paying for Getty images.

Bloggers can now legally embed Getty image into their sites for non-commercial use. These images are a chunk of real estate that Getty can make money from at a later date. What today is an image, might tomorrow be an advert, or simply nothing at all. Instead of hunting down the infringers, Getty are offering them a deal.

And here's what has not changed: The millions of commercial customers who make image licensing a rapidly growing industry … will continue to pay for images. The long tail of commercial image demand is getting longer by the day – every online business creates content, and they require beautiful images to go with it. You create these beautiful images, and they are happy to pay you a reasonable price to use them.

And another thing that has not changed: The vast majority of the money paid for these commercial images does not go to the people who create them.

On average, 74% of image fees go to the middlepeople. Yup, seventy …. four … percent goes to anyone but the photographer.

There has never been an alternative. There has never been a place where photographers can retain control over the prices of their images, and get what they ask for. There has never been a pure, open marketplace for images, where sellers – both amateur and professional - sell directly to buyers. That's why Picfair was launched.

We believe in rewarding creativity, rather than exploiting it. And it's working.

Although we are small, we are growing very quickly. Since we launched in beta last August, photographers in 46 countries across the world (including China, India, Iraq, Afghanistan...) have already added tens of thousands of images to Picfair's library. They are stunning. Every time they've done this, they've set their own price, which they can change whenever they want. We take a 20% commission on top of their images when they are licensed – if they price their image at £10, they will get £10, and we will get £2. If it costs £1, you will get £1, and we will get 20p.

Picfair images have already been used on commercial websites across the world, from banking websites looking for non-conventional stock images, to travel agencies looking for affordable ways to promote their destinations. From small acorns ….

Picfair will continue to do right by the people who make this industry what it is – you. Buyers deserve better, cheaper, fairer images. And you deserve to be rewarded for them.

Your images are valuable.

Benji Lanyado

Founder, Picfair

@benjilanyado

A Saltador jumping over a huge bull in a ring during Magdalena Festival, Castellón de la Plana, Spain

A Saltador jumping over a huge bull in a ring during Magdalena Festival, Castellón de la Plana, Spain Read less

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DianaG

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£12.40

Windows and air conditioning units on an old dilapidated office building in the center of Montevideo, Uruguay.

Windows and air conditioning units on an old dilapidated office building in the center of Montevideo, Uruguay. Read less

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Jess Kraft

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£7.44

Sunset at 35,000 feet

Sunset at 35,000 feet Read less

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Warren Showalter

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Standard

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£9.30
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£93.00

A Barbary macaque in Gibraltar

A Barbary macaque in Gibraltar Read less

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Jrsisson

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£124.00
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£1,240.00

surfer

surfer Read less

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Nei Toledo

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£3.72

A man who greeted me at Angkor Wat. He made a few pennies from tourists by showing them the echo chamber. He would thump his fist on your chest and stand back to let you listen ... Read more

A man who greeted me at Angkor Wat. He made a few pennies from tourists by showing them the echo chamber. He would thump his fist on your chest and stand back to let you listen to the echo of your own body's sound. Read less

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Iselin Shaw Of-Tordarroch

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£12.40

A whale shark feeds on fish spawn among swimmers off the Mexican coast.

A whale shark feeds on fish spawn among swimmers off the Mexican coast. Read less

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Simon Pierce

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£37.14
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£371.40

Man fishing in the Sea of Marmara in Istanbul

Man fishing in the Sea of Marmara in Istanbul Read less

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Colby Pan

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Editorial

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£2.48

High above NYC

High above NYC Read less

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Dan Martland

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£12.40
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£124.00

Cap Haitien to Port au Prince

Cap Haitien to Port au Prince Read less

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CallanMurrayHocking

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£1.24

Flying hot air ballons in Cappadocya

Flying hot air ballons in Cappadocya Read less

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Ernst Furuhatt

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£3.72

View from the 86th floor of the Grand Hyatt Hotel inside the Jin Mao Tower in Pudong, Shanghai, China.

View from the 86th floor of the Grand Hyatt Hotel inside the Jin Mao Tower in Pudong, Shanghai, China. Read less

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Chris Petersen-Clausen

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£12.40

Kumbh Mela 2013, Allahabad

Kumbh Mela 2013, Allahabad Read less

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Kalyani Lodhia

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Editorial

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£6.20

Meanwhile in Trafalgar Square

Meanwhile in Trafalgar Square Read less

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iDJ Photography

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£2.48
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£24.80

An airliner flies over an iconic part of London on a mainly sunny day

An airliner flies over an iconic part of London on a mainly sunny day Read less

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Tobias King

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£8.68
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£86.80

The small skipper is common in the UK and has a very wide distribution. It is seen here using its proboscis to gather nectar from a flower.

The small skipper is common in the UK and has a very wide distribution. It is seen here using its proboscis to gather nectar from a flower. Read less

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Sam Fabian

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£3.72

Brighton seafront on a cold spring day with the young and free cyclist in the no cycle zone.

Brighton seafront on a cold spring day with the young and free cyclist in the no cycle zone. Read less

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Sarah Marie Leigh

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£8.68

Superman

Superman Read less

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Charlie Burness

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£18.60

Aerial skiiers in training at Rosa Khutor Extreme Park for Winter Olympics in Sochi, Russia.

Aerial skiiers in training at Rosa Khutor Extreme Park for Winter Olympics in Sochi, Russia. Read less

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Nina Zietman

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£6.20

Downtown New York

Downtown New York Read less

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John Metcalfe

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£3.72

San Andres Xecul, in western Guatemala

San Andres Xecul, in western Guatemala Read less

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Diego A.

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Editorial

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£3.72

Vatican City, Rome in all its glory.

Vatican City, Rome in all its glory. Read less

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Neil Cherry

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£1.24
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£12.40

This old man busks on the banks of the river Thames in London, playing classic songs from acts like the Beatles on his little keyboard.

This old man busks on the banks of the river Thames in London, playing classic songs from acts like the Beatles on his little keyboard. Read less

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Andy Tyler

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Editorial

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£19.98

Now you should read…

Picfair is an image library with a big difference — our photographers are in control: Upload your pics, name your price, change it whenever you like.

Our buyers get access to a new generation of images from our community of over 20,000 global photographers. No subscriptions involved, just amazing value, with stunning images selling from as little as £1.

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